You can approach one of the hundreds of list owners and brokers in the United States. No matter how niche the group you’re targeting, Google, Facebook and other online companies allow you to locate them and then communicate with them through advertising.īut advertising through Google and Facebook is not your only option. This abundance of data means that businesses can now pinpoint the consumers they want to reach in ways that were not possible 20 years ago. In recent years, the depth of the demographic information collected on people has grown significantly because of the rise of search engines, social media platforms and specialist list providers.įor example, in addition to standard demographic data, Facebook now collects the following information on each user when it is volunteered: Traditionally, demographic data comes from a relatively narrow range of sources, like censuses, surveys and government records. Here are some examples of demographic data and variables (sometimes called fields): Track how society is changing and how they should adapt (often used in PEST analysis).More precisely target marketing campaigns, thereby reducing the cost per lead or sale.Understand which products and services different groups of customers want and can afford.The more information collected, the more people and organizations can be segmented into smaller common groups with shared attributes. What are demographics?ĭemographics is the study of the characteristics of people or organizations within a defined geographical location. That makes finding the people most likely to want your products and services a lot easier and less expensive. The type of demographic data available to companies now is incredibly accurate and precisely segmented. In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media, and people’s willingness to constantly share and update vast amounts of information about themselves on these platforms. This article is for small business owners who understand the importance of marketing but want to significantly increase the sales and leads they get from their campaigns.With the right demographic data, you can spend more marketing to your most enthusiastic clients and stop spending to reach those who aren’t interested.With demographics, you can see who your brand appeals to the most by age, location, gender, job title, income and hundreds of other variables.Demographic data is used by businesses to help them understand the characteristics of the people who buy their products and services.
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